Privacy Policy

Last updated: June 2025  ·  Effective: June 2025

1. Who we are

Daye is a personal AI shopping app operated by Daye Inc., based in the United States. When this policy says "Daye", "we", "us" or "our", it means Daye Inc.

If you have any questions about this policy or how we handle your data, contact us at dayeshoppingai@gmail.com.

2. What information we collect

Information you give us

• Account information — your email address and password, or your Apple ID if you sign in with Apple.
• Style quiz answers — your responses to onboarding questions about your style preferences, lifestyle, color preferences, brands you like, and items you never wear.
• Size preferences — the clothing and shoe sizes you save in the app.
• Outfit and wardrobe photos — if you choose to upload photos of outfits you love or items in your closet. This is always optional.
• Modest fashion preference — if you choose to enable this filter.

Information we collect automatically

• Swipe behavior — which items you heart (save) and which you pass. This is the core signal the AI uses to learn your taste.
• Wishlist activity — items you save, remove, and purchase.
• Search queries — what you search for within the app.
• App usage data — screens viewed, features used, session duration, and crash reports.
• Device information — device type, operating system version, and app version.

Information we do not collect

• Payment information — all purchases are processed through Apple Pay or directly on the retailer's website. We never see, store, or process your card details.
• Location data — we do not track your location.
• Contacts — we do not access your contacts.

3. How we use your information

To personalise your experience

The primary purpose of collecting your data is to make your feed better. Every swipe, heart, and style preference is used to surface clothing you are more likely to love. We use the Anthropic Claude API to power this personalisation — your style data is sent to Anthropic's API to generate personalised recommendations.

To operate the app

• Creating and managing your account
• Sending price drop and back in stock alerts for items you've saved
• Maintaining your wishlist across sessions
• Providing customer support

To improve Daye

We use aggregated, anonymised usage data to understand how people use the app and to fix bugs and improve features. We do not sell your personal data or use it for advertising purposes.

4. How we share your information

We do not sell your personal data. We share your information only in these limited circumstances:

Service providers

• Supabase — our database and authentication provider. Your account data and style profile are stored on Supabase's servers. Supabase Privacy Policy
• Anthropic — we use the Claude API to power AI personalisation. Style preference data is sent to Anthropic to generate recommendations. Anthropic Privacy Policy
• Affiliate networks — when you tap Buy Now and visit a retailer's website, a tracking link records that the visit came from Daye so we receive a commission. The retailer and affiliate network (such as CJ Affiliate) may collect data about your visit on their own sites, subject to their own privacy policies.

Legal requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Daye, our users, or the public.

Business transfer

If Daye is acquired or merges with another company, your information may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

5. Data retention

We keep your data for as long as your account is active. If you delete your account, we delete all your personal data from our systems within 30 days, except where we are required to retain it by law.

Anonymised, aggregated data (such as aggregate statistics about app usage) may be retained indefinitely as it cannot be linked back to you.

6. Your rights and choices

Access and correction

You can view and update most of your style preferences and account information directly within the app. For anything you cannot update in the app, email us and we will help.

Deletion

You can delete your account from the You page in the app under Settings → Delete my account. This permanently deletes your profile, wishlist, style data, and all associated information. You can also request deletion by emailing us.

Opt out of personalisation

The AI personalisation is core to how Daye works. If you prefer not to have your swipe behavior used to personalise your feed, you can delete your account at any time.

Push notifications

You can turn off push notifications at any time through your iPhone Settings → Notifications → Daye.

7. California residents — CCPA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect and how we use it
• The right to delete your personal information
• The right to opt out of the sale of your personal information
• The right not to be discriminated against for exercising your rights

We do not sell your personal information. To exercise any of these rights, contact us at dayeshoppingai@gmail.com.

8. Children's privacy

Daye is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has created an account, please contact us and we will delete the account and all associated data immediately.

The app includes a Kids clothing category in the feed. This feature is designed for parents shopping for their children, not for use by children themselves.

9. Security

We take the security of your data seriously. We use industry-standard measures to protect your information:

• All data is encrypted in transit using HTTPS/TLS
• Your database data is encrypted at rest by Supabase
• Row-level security ensures users can only access their own data
• We never store payment card details — all payments are handled by Apple Pay
• Your password is hashed and never stored in plain text

No method of transmission over the internet is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.

10. Third-party links

When you tap Buy Now in Daye, you are taken to a third-party retailer's website. These websites have their own privacy policies and we are not responsible for their practices. We encourage you to review the privacy policy of any retailer you purchase from.

11. Affiliate disclosure

Daye earns a small commission when you purchase through the app, at no extra cost to you. When you tap Buy Now and complete a purchase on a retailer's website, Daye receives a referral commission from the retailer or their affiliate network. This is how we keep the app free.

12. Changes to this policy

We may update this privacy policy from time to time. When we make significant changes, we will notify you through the app or by email before the changes take effect. The "last updated" date at the top of this page shows when the policy was last revised.

Continued use of Daye after changes take effect means you accept the updated policy.